The Marketing Peel is a service product of Right Angle that audits marketing and activities expenditures layer-by-layer to evaluate the firm's return on marketing investments (ROMI). The benefit of this audit and analysis of efforts allow businesses to spend money more wisely by focusing on investments that provide the best value, and discontinuing marketing practices that do not.

1. Gather reports from client. These reports include the following categories:
   • Firm Profile
   • Partner Profile
   • SWOT Analysis
   • Firm Culture
   • Client Analysis
   • Firm's Current Service Mix
   • Current Marketing Activities
   • Detailed reports within these categories are run.
2. Analysis of the data is completed
3. A presentation is given to the client and a written report of the Peel's findings is submitted.

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