Did you know that e-newsletters and e-alerts are some of the least expensive and most effective ways to market yourself or your business? Direct mail can be costly and cumbersome. When it comes to analyzing your return on your investment, direct mail is nearly impossible to determine. We assist our clients in developing templates that can be used to communicate regularly with clients and prospects who want to hear from you, while respecting privacy and CAN-SPAM compliance issues. And while direct mail campaigns can take between 10 and 28 days from start to finish, an e-mail campaign can be out the door in less than 10 minutes.

1. An initial consultation is held to determine the purpose of the email marketing campaign, including who the primary target market is, the frequency, the tone, and the design.
2. If needed, we assist the clients in developing an HTML-based template that is CAN-SPAM compliant.
3. A E-Campaign management tool is set up for the client.
4. Training is given to the client if they wish to take over the formatting and lauching of their campaigns, or we run the campaigns for them and provide reports on a monthly basis.

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